In charge of introducing a Technology Marketing Strategy, improving the developer experience and growing our community, I worked closely with the CMO, CTO and Product Management I co-developed the go-to-market plan for launching Hippo CMS 10.
Splitting my time between the marketing & product teams, I developed copy, collateral, webinars and whitepapers to power our campaigns via web & social channels and supported sales and partners with competitive insights. This included content, copy and collateral for multiple personas such as business users, java and front end (web) developers and IT decision makers. I also implemented Hippo Labs – a blogging platform for developer contributions and a separate technical demo experience for to attract developers to the platform .
We needed to break in to the mainstream market with the support of analysts such as Gartner Magic Quadrant and Forrester Wave, not to mention build an ecosystem of users, developers, partners and technology alliances.
