Featured Projects

  • Event Management

    Landis+Gyr at ENLIT-2022-Frankfurt

    As the Head of Marketing at Landis+Gyr, I oversaw the Landis+Gyr booth for ENLIT 2022, the premier industry event for energy transition across EMEA. With our company undergoing a transformative journey, it was imperative to make a significant impact and showcase our new brand direction, encompassing energy, mobility, and water solutions.

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  • Product Launches

    Launching Hippo CMS 10

    A teenage SaaS start-up breaking into the big leagues with a powerful open source CMS that revolutionized the way people interact with websites, mobile channels, apps, billboards and every other digital touchpoint in their lives. However, communicating and delivering on this promise would take discarding past approaches and a community of trained developers.

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  • Community Management

    Growing the Hippo CMS developer Community at Bloomreach

    As Product Marketing Manager for Hippo CMS (now a Bloomreach company), I had the additional role as Developer Community Manager. Recognizing the importance of collaboration and knowledge sharing, I embarked on a mission to cultivate a vibrant and engaged developer community and sought to elevate our community membership and provide platforms for developer collaborations.

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  • Product Launches

    Product Marketing at Yokogawa

    At Yokogawa, I took charge of spearheading a comprehensive launch strategy for the WT5000 precision power measurement platform. Tasked with orchestrating a successful launch, I developed the creative brief, content templates, and product collateral to serve as the foundation for all launch assets and briefed our press and PR agencies to amplify our message.

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  • Community Management

    Community building at Landis+Gyr

    As the driving force behind building the Landis+Gyr Energy Management Community across EMEA, I took on the mission of organizing and hosting a multitude of events, including trade shows, meetups, symposiums, workshops, and webinars.  Events, workshops, symposiums, tradeshows and meetups were held in Switzerland, UK, Germany, Finland, Denmark, Italy, South Africa, Austria, Slovenia, and more.

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  • Brand Management

    Brand Transition at Landis+Gyr

    In their quest for expansion, Landis+Gyr made bold acquisitions, adding new realms of expertise to their arsenal. They acquired companies specializing in EV charging, Flexibility management, and Cybersecurity, each acquisition a stepping stone towards becoming a holistic energy management services provider. But this required an integrated  approach towards consolidating and managing the resulting family of brands.

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Pick the challenge you're looking to solve

Content Marketing

If you’re a marketer invloved in Product launches, go to market strategies or digital marketing, I can help introduce storylined content strategy along with performance based approach towards managing your marketing channels , content and campaigns.

GTM Strategy & Launches

If you’re an Enterpreneur, SMB or enterprise business leader, inviting me into your team will boost your Strategy, Product Launch Planning and business metrics.

B2B Lead Generation

If you’re a hiring an all-round B2B marketer to join your commercial team team look no further. Whether in Marketing, Growth or Sales, I can help your team supercharge their lead to revenue management process so that your teams no longer work in silos

KEY COMPETENCIES

MARKETING STRATEGY

Which markets and niche’s to play in and how to win ? Market research and competitive insights to establish product- market fit and differentiated value propositions when entering the addresable market.

CONTENT MARKETING

Persona driven storylines for content, copy, collateral and campaigns aimed at achieving audience and business goals

LEAD GENERATION

Lead scoring & Marketing Automation to maximize the performance of content, copy, channels and campaigns for conversions

PRODUCT LAUNCHES

Planning, orchestration and cross functional execution of campaigns and initiatives for maximizing pre-launch, launch and post launch objectives of awareness, engagement and conversion

DIGITAL EXPERIENCES

Analyse, orchestrate and optimize buyer and user journeys via inbound, outbound and UX focussed initiatives

DIGITAL TRANSFORMATION

Acute understanding of how innovations are disrupting your industry and how to address, navigate them through customer centric offerings and new business models

MEASUREMENT

Not everything that can be measured needs to be. Set up sensible measurement frameworks for content, channel and campaign performance to ensure robust lead to revenue management

SALES ENABLEMENT

Support sales with competitive intelligence, sales guides, training and most importantly qualified leads.

LEADERSHIP & COACHING

Coaching, training and mentoring through workshops on digital marketing, content strategy, storytelling and consultative selling.

CAREER SNAPSHOT

EXPERIENCE

Head of Marketing and Communications Manager – EMEA
Landis+Gyr AG, Zug, Switzerland – April 2021 – present

Product Marketing Manager – Europe
Yokogawa Europe BV, Amersfoort, The Netherlands – May 2016 – Apr 2020

Product Marketing Manager
Bloomreach BV, Amsterdam, The Netherlands – Nov 2014 – Apr 2016

Marketing & Business Development Associate
Bright Composites – Wieringerwerf, The Netherlands – Oct 2013 – Sep 2014

Various Project Management Roles
Tata Consultancy Services – UK,India, The Netherlands, Singapore – Dec 2006 – Dec 2012

EDUCATION

Master of Business Administration – Marketing Major
Rotterdam School of Management – Erasmus University, The Netherlands – Jan 2013 – Mar 2013

Bachelor of Technology – Electronics and Communications
Rajagiri School of Engineering – Mahatma Gandhi University, India – Sep 2002 – Jun 2006