Product Marketing

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  • Product Launches

    Product Marketing at Yokogawa

    At Yokogawa, I took charge of spearheading a comprehensive launch strategy for the WT5000 precision power measurement platform. Tasked with orchestrating a successful launch, I developed the creative brief, content templates, and product collateral to serve as the foundation for all launch assets and briefed our press and PR agencies to amplify our message.

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ANOOP GANGADHARAN

MBA | Marketer | Storyteller