Product Launches
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Product Launches
Launching Hippo CMS 10
A teenage SaaS start-up breaking into the big leagues with a powerful open source CMS that revolutionized the way people interact with websites, mobile channels, apps, billboards and every other digital touchpoint in their lives. However, communicating and delivering on this promise would take discarding past approaches and a community of trained developers.
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Product Launches
Product Marketing at Yokogawa
At Yokogawa, I took charge of spearheading a comprehensive launch strategy for the WT5000 precision power measurement platform. Tasked with orchestrating a successful launch, I developed the creative brief, content templates, and product collateral to serve as the foundation for all launch assets and briefed our press and PR agencies to amplify our message.
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