Brand Management

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  • Brand Transition at Landis+Gyr

    Brand Management

    Brand Transition at Landis+Gyr

    In their quest for expansion, Landis+Gyr made bold acquisitions, adding new realms of expertise to their arsenal. They acquired companies specializing in EV charging, Flexibility management, and Cybersecurity, each acquisition a stepping stone towards becoming a holistic energy management services provider. But this required an integrated  approach towards consolidating and managing the resulting family of brands.

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ANOOP GANGADHARAN

MBA | Marketer | Storyteller