In today’s fast paced world of business and entrepreneurship, it’s easy to get caught up in the numbers game—funnel metrics, performance marketing—you name it. But let me tell you, while those hits of instant gratification might feel good, they’re not …
Balancing Act: Building Brand vs. Boosting Bottomline Read more »
Artificial intelligence (AI) is rapidly automating tasks and offering new avenues for data-driven marketing. From chatgpt and gemini, to midjourney and DALL-E , AI today offers applications for smarter text , images , video and audio and beyond. However, counter …
B2B Marketing in 2024: Bringing the Human Touch in the Age of AI Read more »
Understanding your ideal customer profile (ICP) is paramount to success. Yet, it often gets overlooked. So here’s a quick guide outlining 5 principles to consider when building your ICP. Let’s delve into these principles and explore why they are indispensable …
5 principles to consider when building your ideal customer profile Read more »
For over a decade, B2B companies have grappled with the challenge of aligning sales and marketing efforts. Despite various attempts to tackle this issue, from altering marketing goals to investing in new technologies, the fundamental problem persists. It’s time to …
Breaking Barriers: A Deep Dive into B2B Sales & Marketing Alignment Read more »
When I started at Hippo CMS (Now Bloomreach) back in 2014, it was the first time that I had seen the use of buyer personas. Up until then my limited marketing experience was all around addressable markets, target audience and …
Customers aren’t the only ones who we owe empathy to Read more »
Ok so you have a great product, you’ve got more than an MVP based on sound research and you’re ready to go to market. Great, now all we need to do is actually get out there. Well whose job is …
While advances in marketing technology continue at breakneck speed boosted now with AI, we still find businesses ailing from a fundamental marketing and sales problem – a lack of empathy for the customer. In pursuit of opportunity pipelines and revenue …
MBA | Marketer | Storyteller
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