AI is everywhere. It is all around us. You can find it in every industry. You see it on your phone. you feel it when you go to work and see the layoffs around you. From crunching data, automating tasks, …
Free Your Mind: Embrace AI, Elevate Your Marketing Read more »
“They’re not exactly who we’re looking for but we don’t want to miss any potential client!” That’s what it sounds like when a business isn’t getting intimately familiar with their ICP (Ideal Customer Profile). → They accept every client, no …
ICP and Customer Centricity : How deep is your love ? Read more »
Too many business owners and founders make the mistake of equating growth with ads. They think throwing money at paid acquisition will magically scale their business. Sure, ads have their place, but relying solely on paid acquisition is risky. You’ll …
Relying too much on Ads? Here are 10 Organic Channels for growing your business Read more »
Let’s clear something up right away: marketing isn’t magic, and virality isn’t something you can just conjure up on demand. If you’re in marketing, you’ve probably faced these unrealistic expectations: “Make it go viral!” “We need results now!” “Can you …
For decades, the mantra in sales was straightforward: ABC – Always Be Closing. It conjured images of relentless salespeople pushing for the deal at any cost. But in today’s B2B landscape, this aggressive approach has become outdated. The focus has …
The New ABC – from ‘Always be closing’ to ‘Always be connecting’ Read more »
As we navigate the era of digital transformation, where channels, devices, and technologies constantly evolve, it’s essential to focus on the timeless factors that permeate the business landscape and our society. Encouragingly, basic human decency is on the rise, amplified …
In the fast-paced realm of product development and marketing, the distinction between a launch strategy and a go-to-market (GTM) strategy can often be blurred. However, understanding the nuances between the two is crucial for effectively bringing new products to market …
So, your product launch didn’t quite hit the mark. It happens to the best of us. But here’s the thing: failure is just another opportunity to learn and grow. So, how do you turn things around and drive adoption when …
In the dynamic landscape of B2B marketing, where complex products and services often dominate the conversation, the power of storytelling cannot be overstated. While facts, figures, and features certainly play a crucial role in decision-making, it is the art of …
Stepping into a new role as a product marketer is like embarking on a voyage. It’s a journey filled with excitement and challenges, where every decision you make plays a pivotal role in shaping the success of the product you’re …
MBA | Marketer | Storyteller
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