As a technologist and MBA with 12 years of international experience in ICT consulting and marketing, I tend to look for math, magic and meaning in what I do and combine the use of story and spreadsheet whether in strategy, campaign or copy. And in these times of disruptive innovation and transformation where AI and Machine learning have outclassed human cognitive ability, I believe our ability to connect with people will matter more than ever before.

Having lived and worked in the east, west and the middle east among locals and expats, I have learnt a great deal about navigating cultural nuances whether in marketing, leadership, negotiation or just getting things done. As a leader, I feel obliged to help my team learn and thrive in the era of disruptive innovation.

That is why “I will break barriers and build bridges” is my personal mission statement to bring soul back to business, marketing and leadership. Because in our hyper connected and data driven world, data may bring sense but it is still people that bring meaning.