Featured Projects
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Brand Management
Brand Transition at Landis+Gyr
In their quest for expansion, Landis+Gyr made bold acquisitions, adding new realms of expertise to their arsenal. They acquired companies specializing in EV charging, Flexibility management, and Cybersecurity, each acquisition a stepping stone towards becoming a holistic energy management services provider. But this required an integrated approach towards consolidating and managing the resulting family of brands.
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Community Management
Growing the Hippo CMS developer Community at Bloomreach
As Product Marketing Manager for Hippo CMS (now a Bloomreach company), I had the additional role as Developer Community Manager. Recognizing the importance of collaboration and knowledge sharing, I embarked on a mission to cultivate a vibrant and engaged developer community and sought to elevate our community membership and provide platforms for developer collaborations.
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Product Launches
Product Marketing at Yokogawa
At Yokogawa, I took charge of spearheading a comprehensive launch strategy for the WT5000 precision power measurement platform. Tasked with orchestrating a successful launch, I developed the creative brief, content templates, and product collateral to serve as the foundation for all launch assets and briefed our press and PR agencies to amplify our message.
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Community Management
Community building at Landis+Gyr
As the driving force behind building the Landis+Gyr Energy Management Community across EMEA, I took on the mission of organizing and hosting a multitude of events, including trade shows, meetups, symposiums, workshops, and webinars. Events, workshops, symposiums, tradeshows and meetups were held in Switzerland, UK, Germany, Finland, Denmark, Italy, South Africa, Austria, Slovenia, and more.
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Product Launches
Launching Hippo CMS 10
A teenage SaaS start-up breaking into the big leagues with a powerful open source CMS that revolutionized the way people interact with websites, mobile channels, apps, billboards and every other digital touchpoint in their lives. However, communicating and delivering on this promise would take discarding past approaches and a community of trained developers.
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Event Management
Landis+Gyr at ENLIT-2022-Frankfurt
As the Head of Marketing at Landis+Gyr, I oversaw the Landis+Gyr booth for ENLIT 2022, the premier industry event for energy transition across EMEA. With our company undergoing a transformative journey, it was imperative to make a significant impact and showcase our new brand direction, encompassing energy, mobility, and water solutions.
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Pick the challenge you're looking to solve
Content Marketing
If you’re a marketer invloved in Product launches, go to market strategies or digital marketing, I can help introduce storylined content strategy along with performance based approach towards managing your marketing channels , content and campaigns.
GTM Strategy & Launches
If you’re an Enterpreneur, SMB or enterprise business leader, inviting me into your team will boost your Strategy, Product Launch Planning and business metrics.
B2B Lead Generation
If you’re a hiring an all-round B2B marketer to join your commercial team team look no further. Whether in Marketing, Growth or Sales, I can help your team supercharge their lead to revenue management process so that your teams no longer work in silos
KEY COMPETENCIES
MARKETING STRATEGY
Which markets and niche’s to play in and how to win ? Market research and competitive insights to establish product- market fit and differentiated value propositions when entering the addresable market.
CONTENT MARKETING
Persona driven storylines for content, copy, collateral and campaigns aimed at achieving audience and business goals
LEAD GENERATION
Lead scoring & Marketing Automation to maximize the performance of content, copy, channels and campaigns for conversions
PRODUCT LAUNCHES
Planning, orchestration and cross functional execution of campaigns and initiatives for maximizing pre-launch, launch and post launch objectives of awareness, engagement and conversion
DIGITAL EXPERIENCES
Analyse, orchestrate and optimize buyer and user journeys via inbound, outbound and UX focussed initiatives
DIGITAL TRANSFORMATION
Acute understanding of how innovations are disrupting your industry and how to address, navigate them through customer centric offerings and new business models
MEASUREMENT
Not everything that can be measured needs to be. Set up sensible measurement frameworks for content, channel and campaign performance to ensure robust lead to revenue management
SALES ENABLEMENT
Support sales with competitive intelligence, sales guides, training and most importantly qualified leads.
LEADERSHIP & COACHING
Coaching, training and mentoring through workshops on digital marketing, content strategy, storytelling and consultative selling.
If you’re looking for an experienced B2B marketer to discuss your needs in Product Marketing, Go to market strategy, Marketing Communications or Digital experiences, let’s get together on a call or over coffee.
